Being a mini celebrity to just the right people, be visible
Establish within a carefully selected segment of a market
Principles embraced by all slightly famous entrepreneurs
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Target the best prospects = know who u want to reach and what their needs and wants
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Developing unique market niche= select a market niche that can be dominated ( untapped market, not filled with competitors)
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Positioning your biz as the best solution-
Maintaining your visibility= have your message out there to keep your name alive in the customer’s mind
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Enhancing your credibility= together with visibility, display your distinction, competence, expertise, authority and leadership= give enough info
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Establishing your brand and reputation Visibility + credibility + word of mouth=reputation
Look at the customers problems and market in a non-selling way to them
Building reputation in print
Placing articles abt your biz in publications, email newsletters and web sites that reach your target market is one of the simplest and most effective marketing techniques available
To attract new client
Appear in targeted print media
Gain free exposure
$1000+ for 1-3 magazine pages v $0 with just the right info
achieve instant credibilityarticles are much more convincing than advertising
Article reprints= ability to transfer to brochures, online, mailers and newsletter with just 1 quality article
Remember, marketing is a process, not an event.
Consistent and impatience is critical