Sunday, November 26, 2006

Brand Loyalty and Evangelism Marketing

Def: Consumer's commitment to repurchase the brand demonstrated by repeat buying of a product or service or positive behaviors such as word of mouth

True Brand loyalty implies that consumer is willing to put their own desires in the interest of the brand.

Evangelism marketing is an advanced form of word of mouth marketing in
which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.

Creating customer Evangelism

1. Customer plus-delta (Continuously gather customer feedback)


2. Napsterize knowledge (Freely share your knowledge)


3. Build the buzz (Create intelligent word-of-mouth networks)


4. Create community (Encourage communities of customers to meet and share)



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