Sunday, November 26, 2006

Create a one voice organization

Factual


Emotional


Symbolic

5 important components to the thinking process

Facts

Feelings

Images(most crucial)

Attentiveness

Logical structure

TNT, a cable network pick that one message: DRAMA

Making a promise that people can identify with(focus) " You can stand for anything, but not everything'

First in the category, not a me too( unique)

Be something you can live up to( your strength)

Be consumer relevent(hit your attractive target audience and advertisers can target with)

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